- 36
- articles
- 2010–2013
- on Search Engine Watch
- PPC
- most covered
Alex Cohen
2012
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus…
7 Free or Low Cost Tools to Improve Landing Page Conversion Rates
Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools.…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting…
2011
43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and…
A 4 Step Multivariate Testing Process That Works
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to…
How to Forecast & Measure Your Marketing ROI with a Scorecard
A marketing scorecard is a single spreadsheet that compares the potential or actual ROI from all channels. It’s easy to…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch…
10 Key Things I Learned From Working at a Search Startup
I’ve learned a lot in my time in the search community, which has always been generous with its knowledge. In…
How Inventory Feeds are Changing Paid Search Advertising
Retail paid search without keywords is here: one product can appear in up to three places, each with different messaging…
Slim Down Your CPCs With 3 Compound Metrics
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how…
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