Seth Godin found a feature I have never seen before at AdWords. Do a search on Artisan Hotel at Google and look at the ads without URLs. The ads have a little phone icon on the right hand side of the link. Click on the ad and you get a AJAX pop up that asks you for your phone number. Google calls this click to call and Gary has reported on this back in November of 2005. It seems like this is the first time the test can be seen by a wide audience.
AdWords Adds Click to Call Feature to Ads
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreThe Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
The ultimate 2022 Google updates round up
Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy
Is Google headed towards a continuous “real-time” algorithm?
What a future-focused search landscape would look like and who could benefit