MediaPost has news about the just released Fathom Keyword Price Index (KPI) report for December in the article: Keyword Prices Continue Downward Spiral.
Led by drops in the cost of terms related to mortgages and consumer services, keyword prices fell to an average of $1.43 last month–representing a 16 percent drop from the $1.70 average paid by search marketers in December 2004, according to the latest keyword price index from search engine marketing agency Fathom Online.
The article includes charts with year-over-year and month-over-month numbers for eight categories. The full text of Fathom’s December report is also available here.