Search Forums Roundup: Oct. 14, 2005

Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across the web: Microsoft and Yahoo to Link IM Services? – Reputable Search Marketing Companies – Google’s New Webmaster Guidelines – Yahoo News Adds Blogs to Results Set – AdWords Now Allows Targeting Ads To Sections Of A Site, and more.

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Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.