In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords
API now means all major paid listing programs allow for direct, automated bid management. Should you then build your own tool or outsource to someone like Kevin who might do
it for you? He lists a number of things to consider.
Search APIs & The Build Or Buy Management Question
Want SEW higher in your Google results?Add as a preferred source
More in Analytics
View moreAccuRanker says bad Google data can make your rankings look worse
Its latest figures separate suspect search results from the data that reached customer reports.
Nearly 94% of ChatGPT visitors still visit Google, Similarweb finds
September's shared audience figures leave room for both services in people's browsing habits.
Your Data Manager uploads won’t need SHA-256 hashing from November 16
Google's notice changes the future default, while current API instructions still require hashes.