Yahoo tests ads inside Yahoo Scout

Yahoo appears to be testing sponsored ads in Scout, with placements in product carousel results and citation cards.

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Yahoo is testing ads inside Yahoo Scout. I spotted sponsored ads in two places: the product carousel and the citation cards. Both carry a “Sponsored” tag. When I clicked one, I was redirected to the advertiser’s website.

Here are screenshots of the ads.

Yahoo tests ads inside Yahoo Scout

Yahoo has tested several other changes in Yahoo Scout recently. Google AI Mode and Bing AI Mode have also tested ads within their content, and now Yahoo is doing the same in Scout.

This is the first time I have seen ads in Yahoo Scout, so I am assuming Yahoo may test more ad designs and types here going forward. That is only my guess.

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