Google is testing a new sitelink design appearing across both organic and ad results, expanding beyond the sponsored-only sitelink tests seen recently.
Google is now testing a new sitelink design appearing across both organic and ad results within the SERP. I spotted this today.
Recently, Google has been doing more testing with sitelinks, especially within sponsored results, but this particular design is appearing for both organic and ad results alike.
Here is a screenshot of how it looks.
Have you seen this type of sitelink design in your own SERP?
Google’s quality guidelines explicitly allow high-effort work made with generative AI, while the leaked field leaves its ranking role unexplained.
An SEO practitioner reports an AI Overview citation from a public notebook. Another SEO practitioner has since highlighted more promotional pages indexed on Google’s domain.
Google’s documentation already describes how identical error pages can make unrelated websites look like duplicates.
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