Yesterday we reported that AOL leapt 5 spots to be the number 2 online video destination in March, according to ComScore Video Metrix.
Where people go to watch online video metrics is currently a more interesting statistic than search share because, whilst the top position rarely changes (it’s always YouTube), the other players shift positions quite a lot.
Where Is The U.S. Watching Online Video & How Often? [Infographic]
There is still a lot of opportunity in the industry as consumers are gradually shifting their viewing habits from terrestrial, satellite and cable transmission to online video. Content producers are also starting to take note by licensing shows to online only channels like Hulu, Netflix and Crackle.
In the U.S. particularly there are now hundreds of great (and legal!) destinations to stream and watch TV online and these sites are growing so large that they eventually will be able to operate like ‘networks’ themselves. What that means for the future is that web only destinations will have such large audiences that they start to become content producers themselves and licensing their shows back to the ‘traditional’ networks.
We are already observing that trend play out on YouTube with the recent movie, A Girl Walks Into a Bar, which was “made only for the internet” and feature films, such as First Orbit, premiering on YouTube.
With that in mind, we created a data visualization that shows how often users are sitting down to watch online video, measured by sessions, and an infographic that shows how large the audiences are on the top 10 online video properties.
The infographics above were designed for Search Engine Watch (SEW) by Neil Tweddle (Twitter), from Typo-Graphic (Portfolio). You can download a PDF of the full-size versions here: SEW Video Sessions March.pdf & SEW Video Unique March.pdf