Today's search engine marketing news and opinion: Will Social Media Drive a Web Without Walls?; Mobile Search 101, Part 2; comScore and Omniture Partner Up for Digital Audience Measurement Service; and more.
Today’s Top Story:
 ErikQualman |
Will Social Media Drive a Web Without Walls? SEW EXPERTS: SOCIAL MEDIA MARKETINGThe battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? » Full story » Print version |
Search Engine Watch Experts Columns
 RonJones |
Mobile Search 101, Part 2 SEW EXPERTS: SEM 101 One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search. » Full story » Print version |
Poirier |
Click Fraud Not Dead Yet SEW EXPERTS: OUTSOURCED The search engines are doing a lot to counter click fraud, but there’s still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn’t being wasted on bad clicks. » Full story » Print version |
Stewart |
Local Search Changing with the Seasons SEW EXPERTS: LOCAL & MOBILE SEARCH Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. » Full story » Print version |
News from the Search Engine Watch Blog
| comScore and Omniture Partner Up for Digital Audience Measurement Service Posted by Nathania Johnson Sep 22, 2009 Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically, Omniture’s Web analytics will be paired up with comScore’s new Media Metrix 360 hybrid audience measurement to provide intelligence for media planning. “Since the rise of digital advertising, advertisers … » Continue reading |
| FCC Chairman Pushes for Net Neutrality Posted by Nathania Johnson Sep 22, 2009 Today, FCC Chairman Julius Genachowski gave a speech at The Brookings Institution outlining two new principles in his support for net neutrality, adding to the four the FCC previously embraced under the chairmanship of Michael Powell. The new two are: Preventing Internet access providers from discriminating against particular Internet content or applications, … » Continue reading |
| Google Says Apple Indeed Rejected Their Voice and Latitude Applications Posted by Nathania Johnson Sep 22, 2009 In the ongoing saga that is why Google Voice doesn’t have an app in the iTunes app store, Google’s perspective has been published publicly on the FCC website (pdf). Originally, portions of the letter were to remain confidential, but after Freedom of Information Act filings, it has been made public. With … » Continue reading |
| Click Forensics Warns About New Botnet Posted by Nathania Johnson Sep 22, 2009 Click Forensics has noticed a new spike in click fraud traffic coming from they’ve dubbed the “Bahama botnet.” The codename came about because the botnet was first detected redirecting traffic through 200,000 parked domains located in the Bahamas. Click Forensics has tracked instances where the Bahama botnet has affected up … » Continue reading |
| Google Adds Books to Search Options Panel Posted by Nathania Johnson Sep 22, 2009 Earlier this year, Google introduced the Search Options panel to its main search. The options allow search results to be filtered by things like time or content type. Now, Google is adding Books as a filter on the Search Options panel. Take a look and let us know what you think … » Continue reading |
Search Engine Watch Forum Discussions
| Optimising websites for small businesses Sep 18, 2009 SEO is generally considered for large websites but we don’t talk much about small ones for businesses such as plumbers, hairdressers etc. What is the best way to approach this in order to get some traffic and most of all to generate some business bearing in mind the budget for investment … » Join the discussion |
| Some small and medium-sized enterprises don”t understand SEO very well Sep 21, 2009 In my opinion, the small and medium-sized enterprises should do SEO for making money, not for ranking. So, there are some principles for you. Firstly, you should know that SEO is just a method for your website”s promotion. Next, the website”s promotion is only a part for network marketing. Of … » Join the discussion |
| Strange AdWords going on… Sep 17, 2009 I sell a program. Let’s call it Photoshop even though it’s not Photoshop. I run the same ad against two keywords [Photoshop” and [Photo Shop” as exact matches. I’ve been crunching some numbers and Google mysteriously reports that in the last 30 days there were approx. 9000 impressions for [Photoshop” and … » Join the discussion |
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