Search Engine Watch > Industry > SEW Experts: Social Media Marketing in an Enterprise Environment

SEW Experts: Social Media Marketing in an Enterprise Environment

Search Engine Watch Expert - Aaron ShearSocial media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. In today’s Enterprise Search Marketing column, “Social Media Marketing in an Enterprise Environment,” Aaron Shear explains how that’s all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy.

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