Today's search engine marketing news and opinion: Top 5 Non-SEO Ways to Increase Your Search Rankings; Avoid the Pitfalls of Mobile Marketing; Training Your Search Marketing Employees; and more.
Search Engine Watch Experts Columns
 Chris Boggs |
Top 5 Non-SEO Ways to Increase Your Search Rankings » SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEM Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. » Full story » Printer version |
 Gregg Stewart |
Avoid the Pitfalls of Mobile Marketing » VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical markets The advertising potential of mobile now resembles that of the early days of the Internet in both variety of search options available and the fragmented nature of the keyword search volume. As with any emerging marketing medium, advertisers should try to learn from some of the key lessons of those who were willing to blaze the online trail before us, in hopes of not making the same mistakes. » Full story » Printer version |
| Fionn Downhill |
Training Your Search Marketing Employees – Part 1 » BUSINESS OF SEARCH: Winning business strategies to build a search engine marketing company Your employees are the most important asset of your business. Once you’ve found and hired new employees, it’s time to train them. » Full story » Printer version |
News from the Search Engine Watch Blog
Live Search QnA Gets Updates
Posted by Nathania Johnson
Microsoft’s Live Search team has announced updates to its answer feature, QnA. The updates to the service, still in Beta, are being dubbed the “Renaissance release.”
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Getting Cozy with Online Ad Formats
Posted by Nathania Johnson
The SEO community has been a-buzz lately about standards. Today, Google’s Adwords blog got in on the action by talking about general online ad formats. Specifically, the Adwords team has published an online ad format guide.
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Yahoo-Google Deal is Imminent, So is Microsoft Decision
Posted by Nathania Johnson
Yahoo may announce a deal with Google to include its search ads, along with Yahoo’s own ads and other competitors’, on Yahoo SERPs. How that will affect Microsoft’s looming decision is yet to be seen.
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Search Engine Watch Forum Discussions
Calling All AdWords Advertisers – Please Vote
Posted by abbottsys
Do you like the idea of your AdWords ads displaying on Yahoo?
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Yahoo Update Analysis
Posted by broomd
I have been tracking this so-called update from Yahoo. I have to say it is rather puzzling at the moment.
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Toolbar PageRank Update, April 2008
Posted by Marcia
PR has definitely been updated, and the data is pretty recent. A brand new site put up March 6th is now showing PR.
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