Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. Now, data from Coremetrics Web analytics informs virtually all of the site’s search marketing efforts. Read more in today’s SearchDay.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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