Yahoo News Gains Search Engine News Market Share

comScore released a report showing Yahoo News has “31.2 million unique visitors” with 33 percent of all news traffic. Followed by Yahoo is MSNBC with 23.4 million or 25% share, then AOL News with 20.4 million unique visitors or 22% share. These numbers are based on June 2006 data.

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Analytics

Facebook Pulls Ahead of Google In Referral Traffic

Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area.

Analytics

CPC Growth Is Down – But Not on Smartphones

Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook.