Search Hypergrowth Over; But Search Growth Continues
Rebecca Lieb from ClickZ has wrote an excellent article named Is Search Shrinking? In her article she discusses some of the recent concern over Google’s CFO, George Reyes statement, “Clearly our growth rates are slowing.”
Rebecca explains that search as an industry is “maturing” and that we are “moving out of a period of hypergrowth.” But the industry is not dead, far from it she says. We have contextual ads, local search market, all the social network applications and much more that is still in its infancy. Search ad growth may be not growing at the exponential numbers like it once was, but it will continue to grow.
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
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