Gamekillers, an MTV show sponsored by Axe, has a site with extremely well-done interactive video elements. It’s TV grade creative, top notch footage with decent acting. It helps that the writing’s competent, if — like the show’s premise — a bit meat-headed.
The site and show are being promoted online via AdWords and AdSense listings. The copy: “The Gamekillers: These are people who cause you to lose your cool & the girl.”
Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most sophisticated - but it still charges for those views.
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords account.