I’ve never watched a Super Bowl and I never will watch a Super Bowl. There may not be a lot of certainties in life, but this is one of mine.
What’s amazing is how suddenly easy it’s become to catch up with practically a lifetime of Super Bowl ads. Heavy.com has the banned ones. Adverlicio.us has the online ones. MSN, Yahoo! and AOL will share Sunday’s on-air spots, as will any number of Super Bowl advertisers who will host their broadcast spots on their Web sites after they air.
The Web’s a great thing. How else could I keep my life spectator sports-free and still do the job?
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead?
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
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I’ve never watched a Super Bowl and I never will watch a Super Bowl. There may not be a lot of certainties in life, but this is one of mine.