A Behavioral Network for Branding Campaigns
Tacoda’s CPM-based behavioral ad network, which the company talked about in April, officially launched today.
Called Audience Networks, it boasts approximately 60 million uniques on 800 or so Web sites. Early advertisers include Delta, TGIFridays, Radisson, Western Union and eBay; and two thirds of clients have renewed. A longer list of participating sites can be found in the news release.
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