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  1. How to Create a Social Media Friendly Landing Page

    Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This is the case for article websites or websites like YouTube, which have user-generated content. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. You can link your YouTube account directly to your AdWords account...

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study. In a speech at Chatham House in London, Almunia said he was aware of...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable...

  6. Videos Dominate Universal Search Results 65% of the Time [Study]

    YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market share in the universal results over 2013, as illustrated in the following graph: Since its inception in 2007, universal search results have...