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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here...

  3. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not...

  4. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    As an aside, BloomReach offers these type of customized experiences for retailers and consumers through its SNAP product, which we’ve covered previously here at Search Engine Watch. Kaufman says other retailers need to be able to use Web-wide data...

  6. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. The search engine contains a double process of verification, which works to first find the proper content...

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch. Google’s algorithms really should be able to determine that this influx of directory links was not a result of...