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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The new rules of selling and customer service are here, they’re...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A really fantastic tool to help you with this endeavor is Topsy. Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting...

  3. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. Because Topsy allows you to search and track billions of conversations published on Twitter...