SEO News

Statistical Significance

RSS
  1. 26 Free Must-Have Tools for PPC Success

    Statistical Significance Spreadsheet SplitTester is my favorite free online statistical significance tester. Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance.

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Statistical Significance Using data sets that are too small to suggest a trend or comparing results that are not different enough to have statistical significance. And for companies interested in learning what's working and what's not, sorting...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Yes, surprisingly 90 percent of advertisers are hitting pause, starting new ads, stopping them – a lot of activity is going on, and if you were to just check your ads to see if there was 95 percent statistical significance in their tests, often...

  4. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. From my corner of the search marketing industry, there...

  5. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Volume and Statistical Significance: My test ran for two weeks and accumulated 680 visits to the two pages. Statistical Significance The results of the test were conclusive – a landing page that includes a preview image of the offer had a 359...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    New Initiatives: Talk about new tests or initiatives, reviewing reports on tests currently running, sharing how close they are to reaching statistical significance. If, for example, you’re running an ad test, explain that you’re testing it on a...

  7. 8 Rules of A/B Testing – The Art in Marketing Science

    Volume and Statistical Significance You can read more on statistical significance in this great post from Avinash Kaushik and use this great Excel from Rags Srinivasan. Data! he cried impatiently. I can't make bricks without clay.

  8. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    New variations are easy to tweak the duplicate function and simple to test with the built in A/B testing with statistical significance. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design...