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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: In paid search accounts, including Google AdWords, Baidu...

  2. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal...

  3. Dealing With Onsite Duplicate Content Issues

    Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to show in the search results page. The problem of duplicate content arises when there is more than one version of a...

  4. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    I have been asked this frequently enough that I decided that an article on this topic would be useful to readers of Search Engine Watch. I am fairly certain that Google can see these links as just garbage links that don’t matter and that they know...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks.