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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. A Search of Gonzalez's name now shows text at the bottom of the page, which reads, "Some...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How are the locations pages optimized for search engine performance? Will the pages show up in mobile search results? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And given that user behaviors are also changing with regard...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). When users visit a search engine, they conduct multiple searches nearly 65...

  6. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  7. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...