Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. Essentially, the index reflects how often a website shows up in the search results. Looking at this historical, top-level view of the...
From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. Search Demand An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page Good reviews, content, and engagement on search engine local pages (Google+)
So the backbone of search engine marketing is obviously keyword development and it's an ongoing practice that you should be constantly working on. So with Facebook Graph Search the results are based on both users' and brands' profiles, as well as...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Rich snippets provide the user with only the important I think if an app, or a search...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Contact each of the 10 websites and tell them about the page whilst asking them to encourage their...
Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
You're competing for search engine real estate. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Dominate the entire first page of Google for brand related search queries.
Search engines will see the action of too many and too frequent changes as a manipulation signal and will penalize sites who make these reactionary updates based on the search engine's understanding of the cause (visibility, warning etc.
This means that Yahoo Local has a search engine results page. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Luckily, there are several options – including Google...
The search engine has announced that the Bing Sitemap Plugin is out of beta. Additionally, Bing has decided to include news stories that are older than two weeks in their news search results when there aren't any current news articles available.
The blog post explains this bid rule as "Automatically tries to get your ads to the top of the page, or onto the first page of search results. For example, if you run a lead generation company and want a 20 percent ROI across all of your engine...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. Based on title tags alone, it seems that the first steps of commerce are beginning to take place...
SEO isn't just search engine optimization anymore. These are actual titles from article in the top search results for [content marketing and SEO]. And yes despite all our talk of rankings not mattering, they do, because if you go from somewhere on...
The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation systems – like the NYC subway system Artistic influence needs to be balanced with search engine friendly structure.
This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. This segment doesn't remove blog traffic, but it does remove folks...
To learn how to get your hands on a free copy of "Search Engine Optimization: Your visual blueprint for effective Internet marketing", visit SEW's Facebook Page. Search Engine Watch recently caught up with Jones to ask him what makes the book so...
On a site largely used as a search engine, grabbing user attention on the homepage will be an uphill battle. Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base...
