SEO News


  1. SEO Website Audits: Everything You Need to Know Part II

    RKG example of what is covered in a comprehensive human-based audit: In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit more time helping with the understanding of what a good audit is and why...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  3. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With higher click-through rates and lower costs (CPCs were 26 percent lower than CPCs of text ads, according to RKG’s Q4 Digital Marketing Report), Marin expects more advertisers to gravitate toward the image-based ads.