Strong brands should be attracting up to 40 percent of non-branded visitors to their website, according to SEO expert and RKG President Adam Audette. Consumers are spending less time on traditional search engines and more time on shopping engines...
Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time...
On March 26, which happens to be my late father’s birthday, I will have the fortune to present on a SEO Diagnostics panel at SES New York together with RKG’s Adam Audette and Moderated by my friend and fellow SEMPO board member, Nordic eMarketing...
With higher click-through rates and lower costs (CPCs were 26 percent lower than CPCs of text ads, according to RKG’s Q4 Digital Marketing Report), Marin expects more advertisers to gravitate toward the image-based ads.
RKG has a good overview of the basics of Dynamic Search Ads. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This year saw a lot more aggressive monetization by Google...
Rimm-Kaufman Group (RKG) puts paid search spend growth slightly higher, at 18 percent YoY, down from 32 percent in Q2. IgnitionOne was almost in line with RKG on search spend, reporting growth of 17.8 percent YoY.
Graph courtesy of RKG RKG pointed to 16 percent growth YoY for Bing/Yahoo, up from 10 percent growth in Q1 2012. Rimm-Kaufman Group (RKG) found a similar trend among their clients, who saw a 29 percent YoY increase, down from the 32 percent Q1 2012...
Online Advertising Report (Marin) and the Digital Marketing Report for Q1 2012 (RKG). In their report, RKG found that total paid search spend grew at 30 percent YoY in Q1 2012. RKG data shows Google's Product Listing Ads format exhibiting huge...
Since traffic value doesn't vary by position, as posited by Hal Varian and Google (and also discovered through RKG's own testing), this is measurable and predictable. I think everyone understands that, at least from a keyword level, each channel...
Tablets appear to be driving mobile spend, as RKG shows that removing them from the equation shows a decline. Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says...
Adam Audette of RKG emphasized the importance of building links by saying, "True internal pagerank [.is still paramount to Google’s approach to search. Google News ranking factors have long been shrouded in mystery.
