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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    RKG published data recently showing the percentage share of organic search visits across Google, Yahoo, and Bing quarterly from Q2 2012 to Q2 2013. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to...

  2. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    RKG's Q2 analysis found that Bing Ads has seen significant traffic gains over the last several quarters. Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase...

  3. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With higher click-through rates and lower costs (CPCs were 26 percent lower than CPCs of text ads, according to RKG’s Q4 Digital Marketing Report), Marin expects more advertisers to gravitate toward the image-based ads.

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Online Advertising Report (Marin) and the Digital Marketing Report for Q1 2012 (RKG). In their report, RKG found that total paid search spend grew at 30 percent YoY in Q1 2012. RKG data shows Google's Product Listing Ads format exhibiting huge...

  6. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Tablets appear to be driving mobile spend, as RKG shows that removing them from the equation shows a decline. Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says...