Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. For instance, you are now able to offer single product offers via sitelinks as opposed to generic sitewide offers.
Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.
Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions The following are ad extensions available in Google that increase the depth of your brand listing:
Be careful when you are researching how to add products on Google Shopping, as many resources contain Google Shopping merchant best practices which are counter to Google Shopping Product Listing Ads best practices.
Google Shopping is updating their feed specifications as part of the rollout of the new Google Shopping based on product listing ads. The biggest change is for Google Shopping accounts that are currently exempt from using unique product identifiers...
Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Product/service keyword in website URL Product/service keywords in reviews Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Following Google’s decision to make Shopping a...
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. I, for one, will be on the lookout for one of their ads in the wild.
Certainly there are certain product categories yet to be discovered in search. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average).
One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Why Product Listing Ads Ad Group Bid Overlap is a...
CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web.
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. PLAs offer a richer ad experience – images, product description, price, and promotion,” he said.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. Questions rattled around: Why should I pay for what used to be free?
At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets, etc.so I judged Google pretty heavily for this suggestion.
Sixty-seven percent of mobile users say they’re more likely to buy a product or service from a site that is mobile-friendly, according to Google. So, it’s important to test and monitor your ad rankings to make sure your ads are being shown at the...
