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Product Listing Ads

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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  2. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions The following are ad extensions available in Google that increase the depth of your brand listing:

  3. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  6. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Why Product Listing Ads Ad Group Bid Overlap is a...

  7. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web.

  8. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. PLAs offer a richer ad experience – images, product description, price, and promotion,” he said.