Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Product/service keyword in website URL Product/service keywords in reviews Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Following Google’s decision to make Shopping a...
What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. I, for one, will be on the lookout for one of their ads in the wild.
Certainly there are certain product categories yet to be discovered in search. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average).
One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Why Product Listing Ads Ad Group Bid Overlap is a...
CI says they helped create a solution to help merchants optimize Return on Ad Spend (ROAS) for product listing ads. CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web.
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. PLAs offer a richer ad experience – images, product description, price, and promotion,” he said.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. Questions rattled around: Why should I pay for what used to be free?
At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price buckets, etc.so I judged Google pretty heavily for this suggestion.
Sixty-seven percent of mobile users say they’re more likely to buy a product or service from a site that is mobile-friendly, according to Google. So, it’s important to test and monitor your ad rankings to make sure your ads are being shown at the...
For example, you can’t have dynamic product ads landing on category pages. Think about the kind of content your audience would be interested in (e.g.tips, product demos, technical support, or how-to).goals:
YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. This will include both Google authorship as well as product-specific information for e-commerce websites. Google released algorithm updates at an...
We can see the actual queries associated with our text and content ads, why not our product listing ads? More Information and Control Over Product Listing Ads If I do a query that has products attached to it within the Merchant Center – the ads are...
How to create Product Listing Ads: These ads are now powered entirely by Product Listing Ads and take two forms. How to optimize your Product Listing Ads: Google Shopping and Product Listing Ads Watch Rimm-Kauffman Group’s webinar with Google about...
Those social recommendations you see when you’re using organic search might just be on Product Listing Ads. For example, he said, if you search for a product in Google – say a microwave – you can see which one your Google+ contacts recommend.
