The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to...
Next Generation of Penguin – Penguin 2.0 The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google...
Google Penguin 2.0 was not the blame. But you can expect the next Penguin in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed. Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. No Panda, Penguin, or any other cute furry creatures back then, nope!
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Perhaps you have been doing guest posting for a while.
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's...
I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. The question is how can you profile your links and understand the probability of being impacted as a...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. Penguin 2.0 is just around the corner, and I expect it to have...
One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. A lot has changed in the search engine optimization (SEO) industry during the past year.
