In the run up to Penguin 2.0 people have talked about two aspects of guest blogging: We all know that Penguin 1.0 was aimed to stop people "gaming the SEO" system. When people talk about Penguin's evolution and discuss guest blogging and Google...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Now that we have that straightened out, what does content marketing have to do with Penguin, SEO, future penalties, and you? Now with the arrival of Penguin 2.0, you might be just setting yourself up for a fall – right out of the rankings.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. There's a lot of panic and turmoil right now in the world of link building, but there doesn't have to be – you just have to...
Next Generation of Penguin – Penguin 2.0 The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google...
Google Penguin 2.0 was not the blame. But you can expect the next Penguin in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed. Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. No Panda, Penguin, or any other cute furry creatures back then, nope!
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Perhaps you have been doing guest posting for a while.
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's...
I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. The question is how can you profile your links and understand the probability of being impacted as a...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. Penguin 2.0 is just around the corner, and I expect it to have...
One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
