With Penguin and Panda there's a real need to build links that help humans, not solely designed for search engines (which would be manipulative). It's astonishing how often a potential client contacts me about link building for their site, only to...
While Penguin is an algorithmic change that addresses sites that linking issues, there are also a manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn't like what they saw.
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Getting your company's brand and employees exposed through media and social channels is incredibly...
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. I’ve been watching the columns, SEO publications and blogs, and Matt Cutts closely – and here are the definitive messages from Penguin 2.0:
At present, I'm sure the real worry for most is how to react and adapt to recent algorithm update, Penguin 2.0 – but a good SEO professional will always keep the long-term in mind. Google Maps (and its Yelp-like counterpart, Google+ Local) have...
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. He shared a half dozen keyword phrases that dropped after Penguin 2.0 rolled, but...
There may be other reasons for site owners to go on link removal campaigns, such as attempting to recover from Penguin or performing a pre-emptive backlink cleanup. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or...
Tired of Penguin 2.0 related posts yet? Taking a step back though, did the changes of Penguin 2.0 really catch any SEO professionals by surprise? The great thing about a diversified cross-media approach is that it makes companies decently Penguin...
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound...
SEW: How do you feel now that Google Penguin 2.0 has arrived? Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get-together with SES attendees...
I have seen a lot of accusations after Panda and Penguin that Google is just trying to increase its revenue, and let me just confront that head on. Cutts also tackled the persistent rumor that the reason Google does updates like Panda and Penguin...
The destruction caused by Penguin and the hype over authorship have brought about the Guestpostocalypse, and in this world gone mad it's tough to see where the road will lead. Post Penguin Wasteland At the same time that authorship has become a...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Since Penguin, Google has gotten a lot better at finding all similar links. When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.
It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise.
In the run up to Penguin 2.0 people have talked about two aspects of guest blogging: We all know that Penguin 1.0 was aimed to stop people "gaming the SEO" system. When people talk about Penguin's evolution and discuss guest blogging and Google...
It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites.
Now that we have that straightened out, what does content marketing have to do with Penguin, SEO, future penalties, and you? Now with the arrival of Penguin 2.0, you might be just setting yourself up for a fall – right out of the rankings.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
