Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
And the 2011 Earth Day Google Doodle was interactive, featuring nine different animated animals – including a panda, penguin, and bear. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything.
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
As we eagerly await the second coming of Penguin, this is even more relevant, today. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for compliance with Google's...
I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. The question is how can you profile your links and understand the probability of being impacted as a...
Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. Penguin 2.0 is just around the corner, and I expect it to have...
One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS). With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Build Relationships, Not Links Guillaume Bouchard shows how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
Portent, a Seattle-based Internet marketing agency, has released a report offering new insight into Google’s Penguin algorithm. In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. A lot has changed in the search engine optimization (SEO) industry during the past year.
Penguin Vivastream and downloading the app. While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking events with more...
Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm. Google Penguin: The Next Generation It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
It took Google's Penguin update to jolt them and remove that misconception. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
As SEOs (and that's who the book is targeted at apparently) we should all be quite familiar with Google's two major updates, Panda and Penguin, but speaking personally? Google Panda and Penguin 287 pages, all about link building…be still my heart!
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. Each year SEO experts profess that SEO, as we knew it, is dead.
