Matt Cutts.
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However, just doing that can…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and…
How to Do Unintentional Link Building
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR…
Link Quality: 50+ Questions to Ask
When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building,…
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry.…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change…
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new…
Your Guide to 301 Redirects for SEO
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle…