Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Marin Software went public today. Marin stock (MRIN) was trading on the New York Stock Exchange $17.38 as of this writing. In a Q&A with Fortune today, Marin's CEO Chris Lien addressed one of the biggest concerns after the company filed for its IPO...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. The social network today unveiled its redesigned, mobile-inspired look that puts a...
Also, tablet search could drive upwards of $5 billion in revenue for Google in 2013, according to research from Marin Software. For years now we have heard the phrase “the year of mobile. In 2013 we are getting much closer to that prediction...
Marin Software registered for an initial public offering last week. Marin offers workflow, tools, analytics, and optimization in what it calls its "revenue acquisition management platform," more commonly known as bid management software.
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
The Age of Big Data Commercial Director EMEA, Marin Software. Moderator: Jon Myers, SES Advisory Board; Commercial Director - EMEA, Marin Software. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this...
A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Description: A free software application that allows you to quickly and efficiently create search, display, and/or remarketing campaigns.
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
The Online Marketer’s Guide for the Holidays - Marin Software Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. Download Marin’s 2012 Search Holiday Tips whitepaper...
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. Utilizing project management software to assign clear task...
In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year.
Marin Software So, what are the three key reasons for attending SES Chicago 2012? Keep Up-To-Date With Industry Trends The top reason today’s experienced marketing and advertising professionals will want to go to SES Chicago is to keep up-to-date...
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
Marin Software: Paid Search Advertisers Jump Onboard iPad and Tablet Devices U.S.paid search click volume rose 19 percent, alongside an 18 percent increase in impressions, according to Marin Software.
Smart mobile devices are expected to account for 25 percent of all paid search ad clicks in Google’s substantial network by the end of this year, according to Marin Software. As Google vies to maintain their dominance of the online advertising...
Hopefully, Acquisio or Marin might bring something to the table to help out or provide a workaround in some way, but until such time and in the absence of a budget for a software solution there are still a few things you can do.
Another quick take-away, as outlined in Miranda Miller’s summary of Marin Software’s State of Mobile Search in the U.S.report, is while mobile ads not only have a lower cost per click than desktop ads – they also benefit from a 72 percent higher...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
