Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Revenue based bid rules: Specifically catering to retail, tools like...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. While self-reported data is leaps and bounds better than no...
Marin Software went public today. Marin stock (MRIN) was trading on the New York Stock Exchange $17.38 as of this writing. In a Q&A with Fortune today, Marin's CEO Chris Lien addressed one of the biggest concerns after the company filed for its IPO...
More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. The social network today unveiled its redesigned, mobile-inspired look that puts a...
Also, tablet search could drive upwards of $5 billion in revenue for Google in 2013, according to research from Marin Software. For years now we have heard the phrase “the year of mobile. In 2013 we are getting much closer to that prediction...
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
The Age of Big Data Commercial Director EMEA, Marin Software. Moderator: Jon Myers, SES Advisory Board; Commercial Director - EMEA, Marin Software. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this...
A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Marin’s findings by the numbers: percent: The amount by which PLA budget investments increased during the fourth quarter of 2012 (from 0.36...
Will have no impact on other PPC channels.rd Party Tools – Acquisio, Marin, Kenshoo, etc. But it is essential to the health and performance of your campaigns. So here is a question: How are you managing your bids?
Three key themes emerged in Q4, according to reports from Kenshoo, Marin, and Covario: However, according to the Marin report, Google’s share of impressions, clicks, and spend was at its lowest levels over the past year.
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently.
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. Download Marin’s 2012 Search Holiday Tips whitepaper directly from their site.
Automated Bidding: Automated bidding rules through platforms like Marin, Kenshoo, and SearchForce create management efficiences and can improve overall return on advertising spend. These challenges tend to be compounded as the budgets increase and...
In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices will account for 25 percent of all paid search clicks on Google by December this year.
Marin Software So, what are the three key reasons for attending SES Chicago 2012? Keep Up-To-Date With Industry Trends The top reason today’s experienced marketing and advertising professionals will want to go to SES Chicago is to keep up-to-date...
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
Marin Software: Paid Search Advertisers Jump Onboard iPad and Tablet Devices U.S.paid search click volume rose 19 percent, alongside an 18 percent increase in impressions, according to Marin Software.
