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Marin

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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Users who clicked on both the search and social ads...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Interestingly, two of these new features add powerful, enterprise-level AdWords management functionality previously available through outside platforms like Kenshoo and Marin. Google announced a number of new AdWords features and enhancements this...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data shows smartphone users were particularly drawn to PLAs for shopping. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical...

  7. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. With "Channel Connect," Marin's latest product feature, businesses are able to easily track advertising across...