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Marin

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data shows smartphone users were particularly drawn to PLAs for shopping. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the...

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and share of spend. In its research, Marin found that even though CTRs on ads...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. With “PositionLock,” Marin captures position data at a keyword level hourly, and then its algorithm factors in historical...

  4. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    Marin Software recently announced a new way for businesses to collect data across the channels they want to market and advertise in. With "Channel Connect," Marin's latest product feature, businesses are able to easily track advertising across...

  5. Marin Software Raises $105 Million in IPO

    Marin Software went public today. Marin stock (MRIN) was trading on the New York Stock Exchange $17.38 as of this writing. In a Q&A with Fortune today, Marin's CEO Chris Lien addressed one of the biggest concerns after the company filed for its IPO...