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Larry Kim

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  1. 26 Free Must-Have Tools for PPC Success

    Suggested by Larry Kim of Wordstream. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    There can only be one person in the top spot,” said Larry Kim, co-founder of WordStream. Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim asked. Think of it like a report card for your AdWords...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...

  4. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    On an earnings call last month, Google CEO Larry Page said, “I am very, very optimistic . The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Larry Kim and his team at WordStream are predicting a landslide Obama victory. Display ads are terrific for increasing awareness and building your brand, both of which are key when it comes to rallying and growing your voter base, so Obama could be...

  6. How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]

    Larry Kim and his WordStream team have put together an infographic packed with insights into the daily search marketing activity of the dominant player in the field. Each day, Google makes over $100 million in search advertising, with 5.6 billion...

  7. Paid & Subscription-Based Keyword Research Tools

    Founder and CTO Larry Kim explains “it groups keywords seeming to have similar intent despite spelling differences”. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data...