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Larry Kim

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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots. The search marketing community is one that can be defined by the topics we write about and share...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...

  4. 26 Free Must-Have Tools for PPC Success

    Suggested by Larry Kim of Wordstream. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    There can only be one person in the top spot,” said Larry Kim, co-founder of WordStream. Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim asked. Think of it like a report card for your AdWords...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...

  7. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    On an earnings call last month, Google CEO Larry Page said, “I am very, very optimistic . The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format...