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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. How to Use this Segment: Apply all four segments to any report where...

  2. Rise of the New School SEO Professional

    Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional. Where ad spend goes, optimization spend will follow. Opportunities from content marketing to GPS, local, and mobile optimization beckon and...

  3. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. To do that, go to your profile page and select the appropriate option.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.