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Knowledge Graph

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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. At Google I/O 2013, huge changes to the user experience of Maps were announced.

  2. OK Google: 'The End of Search as We Know It'

    The results, Wright said, are from the Knowledge Graph. The Knowledge Graph knows that Santa Cruz is a place, and that this list of places are related to Santa Cruz" How will we optimize for this new kind of search and the Google Knowledge Graph?

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. With Google's Knowledge Graph, Wikipedia's Wikidata, and Wolfram|Alpha's database (that supports Siri), the efforts to make...

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  5. Bing Links Images of People (Not Just Authors) to Web Pages

    Bing has experimented with information in results similar to Google's Knowledge Graph. SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly to...

  6. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    Clicking the search icon above the Ferris wheels takes you to a search for [George Ferris], which shows off Google's Knowledge Graph. Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Anyone can make use of it with next to no SEO knowledge.