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  1. 5 Rules to Effectively Use Press Releases for Links

    Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...

  2. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Links from their faculty page: Nearly every faculty member has a dedicated faculty page where they host syllabi, course updates, background information, published works, notable accomplishments, etc. Alumni profiles: Gather the school, year, major...

  3. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    There's a lot if information out there about what works and what doesn't, and you could easily rest on what they say and get by just fine. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now that you've selflessly shared valuable information, you've positioned yourself as a helpful expert. Any hacker can exploit these holes in your security to read the entire contents of your hard drive, including confidential client information...

  5. Top Google Website Optimization Resources

    Author Information in Search Results Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use...

  6. 10 Vital Steps to Building Social Influence

    Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.

  7. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses. It’s definitely not about “hey join my network” and you start pummeling them...

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...

  9. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...

  10. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Become the best publication and information source in your industry. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both...