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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It's about how you convey this information. Understand how the site's information architecture conveys the company's business goals and...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Ad extensions should also be used on any promotional material to ensure customers can...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Adding expanded site links also provides more information to your prospective clients about who you are and what you do. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    But, I will give you my thoughts and also some information that Google employees have stated that support those thoughts. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come...