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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  2. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. Is basic yet essential information about your local...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects completed, new hires made, and so on.

  4. Dealing With Onsite Duplicate Content Issues

    Apart from this, you can also send us your feedback if you have some additional information and tips to tackle the issue of duplicate content. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: If the latter is true, the technology may be related to a 2011 patent...

  6. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  7. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  8. Google App Searches Gmail for Upcoming Bills

    The information is pulled directly from your Gmail account and displayed on your screen as shown below. However, the Wall Street Journal uncovered some information that will hopefully help users rest assured.

  9. Deal With the Big Rocks First

    Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read and assimilate all of the information to determine which solution is right for them. These methods may only generate lifts of tenths of a percent...

  10. The Evolution of SERPs and User Behaviors

    Knowledge Graph can take away clicks, but only if the information in there is relevant to the users search. Our job is at the mercy of search engines and as they improve, we have to improve with them.