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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. "Which Update?" Is the Wrong Question

    While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. If nothing less, location information is an ostensible differentiator on search. Local Google Shopping is useful way to provide...

  4. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to click the first available link with relevant content to find their answer. Search engine optimization - and where a website...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Directories as a way to navigate information are on their way out. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and...

  6. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  7. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. Is basic yet essential information about your local...

  8. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects completed, new hires made, and so on.

  9. Dealing With Onsite Duplicate Content Issues

    Apart from this, you can also send us your feedback if you have some additional information and tips to tackle the issue of duplicate content. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  10. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: If the latter is true, the technology may be related to a 2011 patent...

  11. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.