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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. These content creators are often not the marketing strategists...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Here are several tools you can use to collect data and the types of...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. Up to four pieces of information could appear, the...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, make sure your landing pages provide rich information based on what users are searching for. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It's about how you convey this information. Understand how the site's information architecture conveys the company's business goals and...