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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Focusing on benchmarking non-ranking URLs by page type...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. If you wanted to heavily promote distressed inventory, high margin offerings, products where you have limited price...

  3. 4 UX Tips That Will Improve Your Content Strategy

    What is it about our product or service that the buyer isn't confident about at this point in the process? Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help...