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  1. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed...

  2. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. That means that Google is getting even more engagement data during the surge, even when the site has serious...

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. When people find out I’m the author of Google AdWords for Dummies, the second most common...

  8. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's Shopping Feed Specification update affects your product data, including: You may have "available to order" availability in your product inventory information if you sell items which require more than four days to ship (and you haven't made...

  9. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...