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  1. Google Testing In-Store Conversions Tied to AdWords Ads

    Looks like Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google launched a pilot program dubbed "In-Store Attribution Transaction Reporting in AdWords" with six advertisers to "match the...

  2. Google's Matt Cutts on SEO: A Retrospective (2006-2010)

    Welcome to the years of paid bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty of important things to teach us all about the evolving landscape of search and SEO.

  3. Learn With Google at ClickZ Live New York 2014

    Aside from the opportunity to win a Nexus 7 tablet just for showing up, I chatted with Lawson about what ClickZ Live New York attendees can expect from the eight sessions in the Learn With Google track next week.

  4. 7 Reasons You Should Go to ClickZ Live New York 2014

    Access to the "Learn with Google" sessions (plus you'll be entered to win a Nexus 7 tablet! In addition to roundtable discussions, here's another cool way to get insider knowledge: learn with Google. The "Learn with Google Classroom" in the exhibit...

  5. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. To combat this, Google is currently beta testing new targeting capabilities through a partnership with Bizo.

  6. AdWords Patent Infringement Costs Google Big Money

    In 2012, Google and its advertising partners were ordered to pay $30 million plus an ongoing royalty for licensing of patents. The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent...

  7. 6 SEO Predictions for 2014

    If you are influential on Google Plus, and you share a post that ends up being very well received on the platform, that post itself can show up in the search results, even for people that don't follow you.

  8. A New Look for Google AdWords Rolling Out Now

    Plus, Google said there's more white space associated with charts and tables, and they've incorporated softer colors to make it “easier on the eyes.Here's a short video by Google on navgating AdWords, which reflects the new changes:

  9. The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

    Many will use Google Analytics plus a few other trusted resources for specific metrics. Other search results like those from Google's Knowledge Graph and any social results on your brand. Big changes in 2013 to query data collection (secure search...

  10. 4 Local Search Tactics That Will Matter More in 2014

    For example, while Google has made significant changes to which queries trigger local results and how those results display, its stance on citation building and cleansing/optimizing Google Business/Places/Maps/Plus Local listings has remained...

  11. 5 Ways to Have Killer Content in 2014

    Google endorsed responsive web design in 2012, and Google's Matt Cutts has recently stated responsive won't hurt your SEO, but the move to more mobile-friendly web experience brings to light a larger question with your overall content strategy.