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  1. BuzzSumo: The Heavyweight of Content Discovery?

    Similarly, the "Users that shared" feature in the content discovery reports are also restricted to tweets, meaning that a lot of data on who is sharing content to channels like Facebook, Google+, and LinkedIn is being lost.

  2. Google Kills Google+ Direct Connect Feature

    Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's Google+ page.

  3. 5 Reasons Why Pitching International SEO is a Pain

    People even search dramatically differently from region to region, as in many ways we have all been trained over the past 14 years on how to "Google" efficiently. Plus, the value of the SEO program has gone from a tenuous proposition on your...

  4. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  5. 10 Reasons to Hire a PPC Management Expert

    If you're thinking of setting up your own Google AdWords account, don't. As Google changes its algorithms, companies find themselves competing against moving goal posts. There are free keyword tools, such as Google's Keyword Tool, that anyone can...

  6. Is Google+ Becoming a Blog Platform or Just a Billboard?

    And with Google+ activity showing up in the SERPs, visibility with potential clients is an additional plus. Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building...

  7. 7 Tips to Ensure Your SEO Strategy Supports Your Brand

    Another plus of this placement is that your recent posts in Google+ are presented in results, giving a little news flair to your branded results. They will disappear and Google will try again with an internal link offering.

  8. Microsoft's Scroogled Campaign: Dead...Again?

    They are designed to attack Google for a variety of reasons, such as Gmail using ads on private emails, the Google Play Store, paid shopping ads, and their use of the cast of Pawn Stars to attack the value of Chromebooks, since they run without...

  9. Google Testing In-Store Conversions Tied to AdWords Ads

    Looks like Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google launched a pilot program dubbed "In-Store Attribution Transaction Reporting in AdWords" with six advertisers to "match the...

  10. Google's Matt Cutts on SEO: A Retrospective (2006-2010)

    Welcome to the years of paid links.link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty of important things to teach us all about the evolving landscape of search and SEO.

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  12. Learn With Google at ClickZ Live New York 2014

    Aside from the opportunity to win a Nexus 7 tablet just for showing up, I chatted with Lawson about what ClickZ Live New York attendees can expect from the eight sessions in the Learn With Google track next week.

  13. 7 Reasons You Should Go to ClickZ Live New York 2014

    Access to the "Learn with Google" sessions (plus you'll be entered to win a Nexus 7 tablet! In addition to roundtable discussions, here's another cool way to get insider knowledge: learn with Google. The "Learn with Google Classroom" in the exhibit...

  14. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. To combat this, Google is currently beta testing new targeting capabilities through a partnership with Bizo.