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  1. Apparel PPC: Zappos Dominates the Competition

    Zappos, which launched in 1999, has been a clear frontrunner in the online shoe market and has dominated their category on Google AdWords. Google AdWords data from Q2 2014 on the top 530 apparel keywords.

  2. What is Link Building?

    Everyone knew that links were heavily weighted in Google's algorithm, and everyone also knew that Google's algorithm wasn't sophisticated enough to properly detect improper linking. That's four years before Google even existed.

    Published
  3. 3 Reports Offer Insights on State of Paid Search in Q2

    The Search Agency showed clicks were up on both Google and Bing in Q2, 38 percent and 20 percent, respectively. Adobe reported CTR on Bing-Yahoo was down, while Google’s CTR rose 20 percent in Q2 2014, and said it was likely due to “Google changing...

  4. Implementing the SEO Quality Gate

    Does the content have the Google authorship tag? A quick Google site search ("Site:yoursitehere.com target keyphrase here") for the target keyword can turn up internal linking opportunities. Plus, your writers get to learn a new skill.

  5. 6 Ways to Make Your Search Results Shine

    Google My Business can put your business information in search results, on maps, and in Google Plus. Google Knowledge Graph is consistently presenting new opportunities to produce enhanced listings in on its search results pages.

  6. BuzzSumo: The Heavyweight of Content Discovery?

    Similarly, the "Users that shared" feature in the content discovery reports are also restricted to tweets, meaning that a lot of data on who is sharing content to channels like Facebook, Google+, and LinkedIn is being lost.

  7. Google Kills Google+ Direct Connect Feature

    Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's Google+ page.

  8. 5 Reasons Why Pitching International SEO is a Pain

    People even search dramatically differently from region to region, as in many ways we have all been trained over the past 14 years on how to "Google" efficiently. Plus, the value of the SEO program has gone from a tenuous proposition on your...

  9. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  10. 10 Reasons to Hire a PPC Management Expert

    If you're thinking of setting up your own Google AdWords account, don't. As Google changes its algorithms, companies find themselves competing against moving goal posts. There are free keyword tools, such as Google's Keyword Tool, that anyone can...

  11. Is Google+ Becoming a Blog Platform or Just a Billboard?

    And with Google+ activity showing up in the SERPs, visibility with potential clients is an additional plus. Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building...

  12. 7 Tips to Ensure Your SEO Strategy Supports Your Brand

    Another plus of this placement is that your recent posts in Google+ are presented in results, giving a little news flair to your branded results. They will disappear and Google will try again with an internal link offering.

  13. Microsoft's Scroogled Campaign: Dead...Again?

    They are designed to attack Google for a variety of reasons, such as Gmail using ads on private emails, the Google Play Store, paid shopping ads, and their use of the cast of Pawn Stars to attack the value of Chromebooks, since they run without...

  14. Google Testing In-Store Conversions Tied to AdWords Ads

    Looks like Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google launched a pilot program dubbed "In-Store Attribution Transaction Reporting in AdWords" with six advertisers to "match the...