To start with, not every brand has the recognition of eBay as well as the SEO chops to be in high ranking for every class of products, so eBay will suffer less than most by removing paid search, noted Dave Schwartz, VP of client services at DataPop.
Pair them with elements of your products and you end up with something like the image below, courtesy of DataPop: When it comes to creative testing, the two main areas where people struggle is with what to test and how to test it.
To tie it all together, here are some insights and takeaways from a retailer case study by DataPop. We have a black president and a robot on Mars, but we still market to searchers the same way on all devices.
I had the opportunity to meet a few of the folks from DataPop at SES San Francisco this summer. For those still making a living at writing web content, along comes DataPop and their Creative Science platform to spoil the party.
She lists several companies as examples of the types of SEO platforms and software she’ll be covering, though noticeably absent are more forward-looking, truly automated big data SEM solutions like BloomReach and DataPop.
