SEO News

Bia Kelsey

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  1. Native Advertising for Small Business: The Missing Link?

    According to a July 2014 study by BIA/Kelsey, only 20 percent of small businesses are using promoted posts. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...

  3. How Big Data is Fundamentally Changing Local Search

    At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local...

  4. Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

    Together, analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs’ digital presence. SMBs worldwide are falling behind consumers in the...

  5. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads...