Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it...
Mobile local search volume will outpace desktop local search volume in 2015, according to BIA/Kelsey. In the mobile age, consumers are relying on their mobile devices to search for local products and services, which presents a major opportunity for...
Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile...
Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016.
In May this year, BIA Kelsey released their Local Media Forecast, specific to social advertising revenue in the United States. Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market...
According to Foursquare, brands including Hanalyst for local media research firm BIA/Kelsey, said the dashboard's evolution will continue to give Foursquare a leg up on competition from Twitter and Google AdWords.
At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local...
Local advertising spend is expected to experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion, according to local media space advisory group BIA Kelsey.
Projections from BIA Kelsey show that mobile ad revenue could reach almost $8 billion by 2016, with local accounting for almost two-thirds of all mobile ad dollars. As Google vies to maintain their dominance of the online advertising market, they...
A whopping 90 percent of consumers now use search engines when researching products or services in their local area, according to BIA/Kelsey. Google began more aggressively serving local results in October 2010 due to the shift and growth in local...
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. BIA/Kelsey defines social media advertising as money spent on advertising formats across social...
In August 2011, BIA/ Kelsey said By 2015, SMBs will allocate 70 percent of their marketing budgets to digital/online media, including customer retention business solutions. The Yahoo Marketing Dashboard provides a consolidated view of a business’s...
Together, analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs’ digital presence. SMBs worldwide are falling behind consumers in the...
With BIA/Kelsey recently forecasting that mobile search will outpace desktop search in 2015, it is key for ad providers to educate advertisers on lead pricing. Many local search advertisers today want performance based ad programs and advertising...
This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads...
Before I get into those details, BIA/Kelsey recently released a forecast on this space (disclosure: authored by two of my colleagues). Disclosure: The author is an analyst for research firm BIA/Kelsey but has no connection with any other company...
Spending by U.S.consumers on deals is forecast by BIA/Kelsey to generate $2 billion this year and $4.2 billion by 2015. Google has bought DailyDeal, a Berlin, Germany-based daily deals website for between $150 million and $200 million.
Search on Mobile Devices, QR Codes, Mobile t Know About Barcodes - BIA/Kelsey Blog SES San Francisco 2011 wrapped up Thursday. Much like Day 1 and Day 2, Day 3 offered marketers further education on social SEO, social search, paid search, and the...
During BIA/Kelsey’s recent Deals3D conference, Facebook announced “Link, Like, Love,” allowing users to link their Facebook and AMEX accounts. A term increasingly buzzing throughout the local media space is “closing the loop.
