As noted by Amber Mac at SES Toronto, 66% of women don’t check in with Foursquare due to the “creepiness factor. Single men and women are always looking for that bar with the right percentage of potential partners.
This was discussed, along with other social media strategies, in Amber Mac's keynote speech at SES. One of Facebook's most powerful resources for businesses is the free "page. But with so many potential areas to focus on with Facebook pages, what's...
Amber Mac opened with the importance of creating a policy governing the actions of all those involved in an organization's social media strategy. While in Toronto for SES, Yormark appeared on Amber Mac's tech show Webnation to share social media...
Amber Mac's Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media scandal named after, um, Weiner's weiner. Amber cited a number of original online marketing campaigns.
Weinergate, or 10 steps to avoid a social media disaster with Amber Mac - SESConferenceExpo Channel SES Toronto rolled into Canada this week. The leading search and social marketing event provided keynotes and many great sessions for marketers on...
A recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. One of the key factors Amber Mac identified that made social media truly...
Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event. Amber Mac is one of the most well known technology hosts and journalists in...
