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Google Tests Video Ads Within Search Results

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Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead? Google may be testing video ads later than Yahoo and Bing, but YouTube may help the search giant get ahead. 0 Comments

9 Year-Over-Year Data Points Every SEO Should Monitor

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Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. 0 Comments

Are You Optimistic About SEO?

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Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

3 Static Content Hacks to Supercharge Your Search Traffic

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Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

7 Content Growth Hacks to Help Drive More Qualified Traffic

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Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. 0 Comments

Monitoring Site Changes for SEO

SEO Tips

Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

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Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

Google Analytics for SEO – Basic Cohort Analysis

Google Analytics

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search. 0 Comments

SEO Reporting – A Simple Yet Powerful Approach

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A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights. A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain keyword-level insights. 0 Comments

Are Your PPC Campaigns Tagged for Success?

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Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure… Are your PPC campaigns tagged for success? Let’s make sure… 0 Comments

Analyzing AdWords With Analytics Treemaps

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The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. The Treemaps report in Google Analytics allows search marketers to quickly spot the strong and weak areas of their AdWords accounts, helping drive attention to the right places. 0 Comments

Back to Basics – Goal Reports in Google Analytics

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There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. Take a fresh look at your goals at least twice a year and use the tips in this post to understand their results better. 0 Comments

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

Google Analytics

If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights you can gain for you online store today. If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! 0 Comments