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How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

Matt Cutts

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

Old Sites vs. New Sites: Which Will Win in SEO?

Old vs New

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. 0 Comments

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders

Matt Cutts

A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead. A website that gets caught violating Google's webmaster guidelines for the first time won't be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead. 0 Comments

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

hosting-server-issues

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. 0 Comments

Google Warns of Upcoming Exact Match Domain Algorithm Change

matt-cutts-domain-match-tweet

A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's latest algorithm change is meant to reduce low quality exact match domains in search results. 0 Comments

2 Quick Ways to Perform Bad Link Archaeology

computer-magnifyingglass

Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem. Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem. 0 Comments

Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

we-are-the-world

Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage. Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage. 0 Comments

Microsoft's Accidental Leak of Tulalip Social Search

Tulalip Microsoft Social Search Leak

Socl.com, a domain name recently purchased by Microsoft, briefly posted a landing page for a service called Tulalip. While it's now been taken down, Tulalip seems intended as a social search feature from Microsoft. Socl.com, a domain name recently purchased by Microsoft, briefly posted a landing page for a service called Tulalip. While it's now been taken down, Tulalip seems intended as a social search feature from Microsoft. 0 Comments

Exact Match Domains Can Double Clicks on PPC Ads

PPC Exact match type illustration

An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that success? According to a recent study, having an exact match domain can double your number of clicks. An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that success? According to a recent study, having an exact match domain can double your number of clicks. 0 Comments