Articles on Analytics

RSS

How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

Google Analytics

If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights you can gain for you online store today. If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! 0 Comments

Evolution in Digital Marketing Skill Sets

evolution-of-man-illustration-in-silhouette

Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software. 0 Comments

Google AdWords Conversion Values Add Multiple Currency Support

shutterstock-80010928

AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency and accepts payments in other currencies. 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

footprints-in-sand

Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions. 0 Comments

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. 0 Comments

40+ Tools & Tips to Execute a Winning Content Strategy

Excessive Heat Infographic

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. 0 Comments

3 Ways Merchants Can Gain More Visibility on Google

Use Google Consumer Surveys

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work. Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work. 0 Comments

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

Trended GWT Search Query Data

Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. 0 Comments

A True Integrated Marketing Framework

integrate

Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here's a framework to help make your agency or work more integrated. 0 Comments

2014 AdWords Wishlist

wishlist

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy? 0 Comments

New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

Google Publisher Plugin for WordPress (beta)

The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. 0 Comments

As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data

Microsoft logo

Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft's global communication links. Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft's global communication links. 0 Comments

5 Analytics Focal Points for Proactive SEO Tacticians

5

Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor. Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor. 0 Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. 0 Comments

13 Metrics Every PPC Report Should Have

Attract Engage Convert Renew

Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 13 metrics to include. 0 Comments

Searcher Personas: A Case for User-Centric SEO

interpersonal-sign

Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas. 0 Comments

An Introduction to Facebook's New Page Insights

when-fans-are-online-facebook-insights

Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide. Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide. 0 Comments

After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

content-hidden-panda-recovery

Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here's how they did it. Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here's how they did it. 0 Comments

Google AdWords Adds New Paid & Organic Report

adwords-paid-and-organic-report

Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools. Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising. This is part of their campaign to connect data between AdWords, Analytics, and Webmaster Tools. 0 Comments

Google Accounts for Nearly 25% of All U.S. Internet Traffic

traffic-to-google-servers-summer-2013-deepfield

Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield. This is up from 6 percent in 2010 when a similar study was conducted. Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield. This is up from 6 percent in 2010 when a similar study was conducted. 0 Comments

5 Google Dynamic Remarketing Ads Best Practices

google-dynamic-remarketing-illustration

Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. Google transformed the face of retargeting for online businesses this June with the release of Google Dynamic Remarketing, making retargeting specific to user search available to retailers of all sizes. Here are five best practices for retailers. 0 Comments

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

shoes-visit-search

RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. 0 Comments