Articles on Analytics

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How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

Google Tests Video Ads Within Search Results

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Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and analytics offerings help it pull ahead? Google may be testing video ads later than Yahoo and Bing, but YouTube may help the search giant get ahead. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

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Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

A Guide To DoubleClick Executive Reporting

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The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business. The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of a business. 0 Comments

3 Insane Trillion-Dollar Desktop vs. Mobile Marketing Fails

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According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. According to Marchex research, businesses lose 4.8 million opportunities because of click-to-call mobile fails. Here are three tips to ensure you don't make the same mistakes. 0 Comments

Bing to Improve Merchant Center

Bing Ads

Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. Upcoming enhancements to Bing Merchants Center, whiich creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics. 0 Comments

9 Year-Over-Year Data Points Every SEO Should Monitor

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Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

How The Google Display Network Boosts Search PPC Performance: A Case Study

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Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better impact on search campaigns than they appear to on first glance. 0 Comments

3 Static Content Hacks to Supercharge Your Search Traffic

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Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

Beyond Remarketing: Powerful Ways to Leverage Audience Data

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There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers, and cross-sell. There's so much data available that it can be overwhelming. Beyond Google and Facebook, marketers can use that data to develop loyalty, remarketing lapsed customers and cross-sell. 0 Comments

Google Job Ad Demonstrates Data Focus

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Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

CPC Growth Is Down - But Not on Smartphones

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Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

Settling the Great Steak Debate This Summer Grilling Season

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This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. This guest columnist looked at Google Trends around summer barbecues to determine once and for all, how people like their cook: ribeye, medium, with Chimichurri sauce, and at 7 p.m. 0 Comments

Google Trends Expands to Focus on Real-Time Data

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The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each on a real-time, minute-by-minute basis. The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each on a real-time, minute-by-minute basis. 0 Comments

How to be a Problem Solving SEO

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Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between SEO and marketing. 0 Comments

Small and Medium Businesses Hit Hardest By Mobilegeddon

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According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics. 0 Comments

Google Analytics for SEO – Basic Cohort Analysis

Google Analytics

The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how they engaged with the site, and surface when they ended up converting over time. The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search. 0 Comments

Click-to-Call and the Big Data Gap

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Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

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Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

Google Trash Can Recover Your Deleted Analytics

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A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will safely save information in a in a recovery folder. A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. 0 Comments