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5 New Year’s Resolutions for Paid Search in 2015

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The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments

Google Launches New AdWords Editor

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Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments

Secret Sauce LoMo Tips for More PPC Sales

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Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. 0 Comments

Fast SEO Competitive Analysis

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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

Google AdWords Offers Ad Creative at Scale for PPC

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Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers." Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers." 0 Comments

Improved Targeting Available for Bing

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As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

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Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Amazon and Google: Friends, Enemies or Frenemies?

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Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. 0 Comments

How New gTLDs Fare in Search Marketing [Research]

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Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

Top Paid Search Keywords for Health Insurance Revealed [Study]

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AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results. 0 Comments