Articles on AdWords

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Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

Google Offers Guidebook for AdWords Updates

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Google AdWords has added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. Google AdWords added two new features to its Help section: a how-to guide for paid search best practices and a timeline for keeping track of new updates. 0 Comments

Google AdWords Upgrades URLs for Better Tracking

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Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. 0 Comments

5 New Year’s Resolutions for Paid Search in 2015

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The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns. 0 Comments

Google Launches New AdWords Editor

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Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments

Secret Sauce LoMo Tips for More PPC Sales

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Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. 0 Comments

Fast SEO Competitive Analysis

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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

Google AdWords Offers Ad Creative at Scale for PPC

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Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers." Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for many products with a new feature called "ad customizers." 0 Comments

Improved Targeting Available for Bing

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As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments