AdWords.
What is an AdWords Quality Score and how can you improve yours?
If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how…
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go…
AdWords Auction Insights report: A key to understanding the competition
In our personal lives, it does not often do us much good to compare to others, but in business, it is important…
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym!…
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for…
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it…