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Google’s AdSense for Shopping Takes PLAs to Retail Sites

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Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic. Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize traffic. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Bing in the Classroom Now Open to All U.S. Schools

Bing in the Classroom

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children. 0 Comments

Link Building on a Budget

Budget Link Building

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. 0 Comments

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Susan Wojcicki

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. 0 Comments

Google Killed 350 Million 'Bad Ads' in 2013

Busting Bad Advertising Practices in 2013

In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about why those particular ads were removed. 0 Comments

New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

Google Publisher Plugin for WordPress (beta)

The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

GEICO Hump Day

YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Image Optimization: How to Rank on Image Search

Image Optimization

Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it. 0 Comments

Matt Cutts on Auto-Generated Content: Google Will Take Action

Matt Cutts

If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you. And if, as a user, you find these types of pages in Google's search results, you can send in a spam report. If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you. And if, as a user, you find these types of pages in Google's search results, you can send in a spam report. 0 Comments

Monitoring Your SEO Clients with Cyfe

Cyfe SEO Dashboard

Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with multiple widgets organizing SEO data, competitor stats, brand mentions, email, and more. Have trouble keeping up with everything when managing multiple SEO campaigns? Cyfe is an all-in-one business analytics tool that let you create dashboards with multiple widgets organizing SEO data, competitor stats, brand mentions, email, and more. 0 Comments

Google Brings TrueView Video Ads to Online Games

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Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Pure Spam: What Are Google Penalties & What to Do to Recover

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Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google. 0 Comments

Can This Data Analysis Predict Which Google Products Will Close Next?

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Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut down. 0 Comments

Google Affiliate Network Shutdown: Who Profits?

google-affiliate-network

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies. 0 Comments

Link Networks: Don't Build Your SEO Strategy on a House of Cards

House of Cards

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true. One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true. 0 Comments

Google Ads Coming to Yahoo Sites

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Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. Yahoo confirmed that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. 0 Comments

YouTube Readying Premium Service Launch?

YouTube logo

YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases. YouTube is reportedly working with a group of channel producers on a platform that will allow channels to charge users to access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases. 0 Comments

Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

gdn-one-little-button-huge-strategy-shift

The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook. 0 Comments

Algorithm Updates, Duplicate Content & A Recovery

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The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings. The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. Learn how eliminating duplicate content helped one site recover traffic and rankings. 0 Comments

When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

robot-writer

Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? 0 Comments

How to Find a PPC Niche & Attract Customers

roots-daylily

Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. Think you’re stuck with a not-so-great market or competitive environment? In search marketing, you often have a lot more control over those factors than you might think. Here’s how you can create an environment in which you can thrive. 0 Comments

3 Tactics for Demographic Targeting on the Google Display Network

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Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. 0 Comments

Where Good Content Goes Wrong

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If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your content and see if it runs up against some of these common content weaknesses. And if so, there are some ways to re-vitalize it. If your content isn't helping you build the kinds of future-proof links that your site needs, take a good look at your content and see if it runs up against some of these common content weaknesses. And if so, there are some ways to re-vitalize it. 0 Comments

Google, Facebook Top List of Sites Tracking Users Most [Study]

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When it comes to user tracking around the web, Google and Facebook seem to be the biggest offenders – their properties combined make up the entire Top 5. But they aren't the only kids in town. Check out which 25 companies are tracking you most. When it comes to user tracking around the web, Google and Facebook seem to be the biggest offenders – their properties combined make up the entire Top 5. But they aren't the only kids in town. Check out which 25 companies are tracking you most. 0 Comments