Experts - Vertical Search

Covering all aspects of specific industries and specialty search tools (multimedia, B2B, travel, real estate, local, etc.), and expert advice on how to maximize search marketing opportunities when targeting vertical markets.

Michael Boland
Michael
Boland
Gregg Stewart
Gregg
Stewart
Elisabeth Osmeloski
Elisabeth
Osmeloski

For Local Search, It's All About the Online-Offline Gap - Aug 29, 2008

More For Local Search, It's All About the Online-Offline Gap VERTICAL SEARCH
The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline.

6 Tips for Aligning Your National, Local SEM Efforts - Aug 22, 2008

More 6 Tips for Aligning Your National, Local SEM Efforts VERTICAL SEARCH
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.

Getting Vertical Search Right: A Sneak Preview - Aug 8, 2008

More Getting Vertical Search Right: A Sneak Preview VERTICAL SEARCH
At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar.

Has Mobile Local Search Finally Arrived? - Aug 1, 2008

More Has Mobile Local Search Finally Arrived? VERTICAL SEARCH
Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search.

The Local Advertiser of Today and Tomorrow - Jul 25, 2008

More The Local Advertiser of Today and Tomorrow VERTICAL SEARCH
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser of today and tomorrow.

Archive

Newsletter signup
Subscribe today and receive the next edition of Vertical Search delivered to your inbox.



Learn more about Newsletters Learn more about Newsletters   Subscribe to RSS Feeds Subscribe to RSS Feeds