Experts - SEM.edu

Continuing SEM education for agency staff and in-house search marketers. How to build an SEM knowledge base and stay current on industry changes that matter -- and ignore those that don't.

Ron Jones
Ron
Jones

SEM Going Legit – Literally EDU - Jul 3, 2008

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Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.

SEO Educational Standards: the Aftermath - Jun 19, 2008

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Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced.

Do We Need Educational Standards for Learning SEO? - Part 2 - Jun 5, 2008

More Do We Need Educational Standards for Learning SEO? - Part 2 SEM.EDU
Do SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? The idea of creating standards for learning SEO raises many questions, and leads to much debate.

Do We Need Educational Standards For Learning SEO? - May 22, 2008

More Do We Need Educational Standards For Learning SEO? SEM.EDU
The real meat and potatoes of the current standards discussion isn't necessarily what standards to employ, but whether we need -- or should even consider -- SEO standards. How can we effectively train people if we don't have basic guidelines for the industry?

What SEM/SEO Events Should You Attend This Year? - May 8, 2008

More What SEM/SEO Events Should You Attend This Year? SEM.EDU
There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008.


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