Global SEO software company GinzaMetrics recently announced conversion tracking improvements that track organic search and e-commerce transactions through their life cycle, offering real-time recommendations for underperforming product segments. This latest version of their cloud-based Enterprise-level SEO platform allows companies potentially running thousands of sites to drill down on a granular page-by-page basis to track rankings by keyword, tying the data to measurable revenue.
In a written statement, co-founder and CEO Ray Grieselhuber said, "Our platform provides e-commerce players with an advanced tool to help them analyze and optimize content based on real-time data. With sophisticated reporting on multiple levels, clients can use Ginzametrics data as a vital part of their broader business analytics."
Search marketers can track conversion events keyword by keyword and further segment out branded vs. unbranded traffic, for example, following keywords across groups they’ve created. GinzaMetrics crawls sites every few days, with on-demand features for more frequent crawling, if desired. Keyword data changes up daily, bringing back data from Google, Yahoo, and Bing; support for Yandex and Naver is in the works, according to Grieselhuber.
GinzaMetrics integrates with several analytics platforms, including Google Analytics, Adobe SiteCatalyst, and CoreMetrics. The dashboard offers keyword ranking data and prioritized recommendations, making manual data collection unnecessary.
A relatively new player, GinzaMetrics started up in Japan, where Grieselhuber had lived since 2008. In May 2010, he moved to Silicon Valley to attend Y Combinator, while continuing to build out the company’s Japanese presence remotely. They now offer support in 35 countries, with localized platforms and IP-based tracking, as well as four versions of the UI: English, Spanish, Japanese, and Traditional Chinese. Grieselhuber told Search Engine Watch their crawler is also sensitive to differences by market, customizing recommendations on a market-by-market basis.
In November, GinzaMetrics announced a $1.3 million capital injection, with this second round of seed funding offered up by 500 Startups, Venture5, and a group of angel investors. Grieselhuber’s pedigree includes his time spent as an early Covario engineer, his Tokyo interactive agency, and his Y Combinator training.
Competition Drives Feature Development for Search Marketers
Leading the growing SEO platform, Grieselhuber aims to set GinzaMetrics apart from longer-established rivals like BrightEdge and Conductor, with a focus on on-demand options, ease of use, and cost savings.
Conductor also tracks organic search and e-commerce transactions through the conversion funnel, with metrics for e-commerce sites including keyword rank, visitor loyalty, bounce rate, conversion events, and revenue from check-out. CEO Seth Besmertnik tells us they are adding two new Searchlight views this week: Category Market Share reports to compare against competitors ranking top five for keywords and to help discover new competitors, and Keyword Comparison to compare individual keyword performance against competitor domains and top rankers.
As for BrightEdge, users have had the ability to track organic ranking, organic sourced traffic & conversions, and paid spend with resulting traffic and conversions since BrightEdge S3 launched. According to CEO Jim Yu, they also support multiple engines, including Google, Yandex, and Baidu, in 41 countries, with the language and character sets of those countries. They, too, are working up to a new launch; a "major innovation that our customers are very excited about," said Yu.
Increasing competition in the Enterprise SEO SaaS space as companies continue to innovate in order to offer time saving solutions and improve SEO automation can only mean good things for search marketers.
GinzaMetrics plans range from $199/month for Pro to $2500/month and up for Enterprise level, with a free 30-day trial. Have you given any of these solutions a try? Let us know about your experience in the comments.