Say Goodbye To WebSideStory: Omniture Shareholders Approve Visual Sciences Purchase

Last week Omniture shareholders approved the acquisition of Visual Sciences and in essence started the burial process for WebSideStory. Remember WebsideStory bought Visual Sciences and then VS took over from within.

The press release announcing the approval details the demise of WebSideStory:

"HBX Analytics will be rebranded as Omniture SiteCatalyst HBX, and will continue to be supported until the key features have been integrated into Omniture SiteCatalyst. ... A migration program is available for all HBX customers—providing a package of complimentary migration services and technology tailored to the specific needs and requirements of each customer. Omniture has formed an HBX Migration Consulting Services team staffed with experts who have thousands of hours of experience migrating HBX customers to SiteCatalyst."

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.