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The latest stories about Search Engine Optimization (SEO) and search engine updates that affect website ranking on search engines.
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With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.
Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has taken action against "several thousand" link sellers for passing PageRank.
When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more.
With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze it, and how to quickly see if you have problems.
The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends.
"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy.
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.
There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has confirmed.
Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we?
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's visitors.
As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing campaign.
The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet.
Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by "not provided" traffic percentages.
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google's distinguished engineer.
