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Articles on SEO

Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking; link building; algorithm changes; keyword research, and more.

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SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift
  1. Managing Your Robots.txt File Effectively

    Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes.

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  2. What is Link Building?

    Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.

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