Articles by this author
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're so important, and the six kinds that you should prioritize for SEO.
Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to follow that will guide you through the process of creating your PPC report, and some examples of templates that you can use as a basis for your report.
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years - and will become all the more so with the upcoming change to its News Feed - but the same doesn't necessarily apply to its paid advertising options.
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. We’ve created a checklist to help you review your social media marketing and keep on top of the latest trends.
