SEO News

Subscribe to these social media channels for reading recommendations and community discussions on PPC.

PPC

Articles on PPC

The latest stories about paid search advertising and pay-per-click (PPC) ad platforms, including guides to improve your ROI from online marketing campaigns.

RSS
  1. Google Changes Shopping Feed Specifications

    Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in July.

  2. Yahoo Debuts New Ad Format in News Stream

    Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page.

  3. 7 Essential Skills for Managing PLA Campaigns

    When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why.

  4. Killer PPC Testing Using an Ad Testing Matrix

    The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.

  5. Google Active View Format Gets Accreditation

    Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.

  6. Product Listing Ads: How to Maximize Your Returns

    Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns.

  7. Using PLAs to Enhance, Not Encroach, on SEM

    To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.

  8. Google Affiliate Network Shutdown: Who Profits?

    Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies.

  9. March Madness = Search and AdWords Madness?

    Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness season?

  10. Click Fraud is a Small Problem in Search These Days

    Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance.

  11. Search Triggers: A Secret to More Powerful PPC Ads

    Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these common search triggers, you can make your paid search ads stand out.