SEO News

Articles on PPC

The latest stories about paid search advertising and pay-per-click (PPC) ad platforms, including guides to improve your ROI from online marketing campaigns.

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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada.

  2. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.

  3. Take Your Sitelinks to the Next Level With Descriptions

    Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.

  4. Google AdWords Launches Flexible Conversion Counting

    Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The goal is to help advertisers track the types of conversions that work best for their business model.

  5. Google, Yandex Integrate Display Ad Platforms

    This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and Yandex's ad customers access to the DoubleClick Ad Exchange.

  6. Google PLA Shopping Campaigns Open to All Advertisers

    All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.

  7. 3 Google Updates for AdWords, DoubleClick Advertisers

    Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.

  8. How to Generate Awareness Using PPC

    The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.